Mahindra has officially launched its much-anticipated XUV 3XO, a compact SUV that aims to challenge the dominance of segment leaders like the Hyundai Creta, Kia Seltos, and Maruti Grand Vitara.
With a bold design, powerful performance options, modern features, and aggressive pricing, the XUV 3XO marks Mahindra’s serious attempt to claim a larger share of the mid-size SUV market. The SUV has been developed as a successor to the XUV300 but comes with substantial updates in styling, interior quality, features, and technology.
Eye-Catching Exterior With a Bold New Identity
The Mahindra XUV 3XO stands out immediately with its aggressive front fascia, featuring a new signature grille design, sleek LED DRLs, and stylish projector headlamps. The bold bumper, muscular bonnet lines, and dual-tone exterior finish enhance the SUV’s road presence.
At the rear, the connected LED tail lamp strip gives it a premium touch, while diamond-cut alloy wheels add to the sportiness. With its refreshed and muscular design language, the 3XO aims to appeal to younger buyers seeking something stylish yet practical.
A Feature-Rich Cabin Built for Modern Driving
Step inside the cabin of the XUV 3XO, and you’re welcomed by a well-laid-out, premium interior loaded with features. The SUV offers a large floating touchscreen infotainment system with wireless Android Auto and Apple CarPlay, a fully digital instrument cluster, and dual-zone climate control.
The dashboard layout has been completely redesigned for a more refined feel, with soft-touch materials, ambient lighting, and ventilated front seats adding a premium vibe. In terms of space, both front and rear passengers get ample headroom and legroom, making it a practical family car.
Powerful Engine Options and Smooth Performance
The XUV 3XO offers multiple powertrain options to suit a variety of driving preferences. Customers can choose between a 1.2-litre turbo-petrol, 1.5-litre diesel, and even a direct injection petrol engine. Power output ranges up to 131 bhp, depending on the variant.
The engines are mated to either a 6-speed manual or a 6-speed automatic transmission. The car offers smooth handling, responsive steering, and good ride comfort, making it suitable for both city driving and highway cruising.
Safety and Technology at the Forefront
Safety has been a strong suit for Mahindra, and the XUV 3XO is no different. It is built on a high-strength steel body and offers 6 airbags, ABS with EBD, hill hold control, electronic stability program (ESP), and a 360-degree camera.
The SUV also comes with Level-2 ADAS (Advanced Driver Assistance Systems) in higher variants, including features like adaptive cruise control and lane-keeping assist something that’s rare in this segment. These safety enhancements give it a competitive edge over rivals.
Mahindra XUV 3XO vs Hyundai Creta: A Quick Comparison
| Feature | Mahindra XUV 3XO | Hyundai Creta |
|---|---|---|
| Engine Options | 1.2L Turbo Petrol, 1.5L Diesel | 1.5L Petrol, 1.5L Diesel |
| Power Output | Up to 131 bhp | Up to 115 bhp |
| Transmission | 6MT / 6AT | 6MT / IVT / 7DCT / 6AT |
| Infotainment | 10.25-inch Touchscreen | 10.25-inch Touchscreen |
| Ventilated Seats | Yes | Yes |
| ADAS Features | Level-2 ADAS | Available in select variants |
| Safety Rating (Expected) | 5-Star (Global NCAP based on XUV300) | 5-Star (Global NCAP) |
| Price Range (Ex-showroom) | ₹7.49 lakh – ₹13.99 lakh | ₹11 lakh – ₹18 lakh (approx.) |
Conclusion
With its aggressive styling, premium features, strong safety suite, and value-for-money pricing, the Mahindra XUV 3XO has positioned itself as a formidable rival to the Hyundai Creta and other mid-size SUVs.
Whether you’re looking for a family car with space and comfort, or a city SUV with flair and performance, the XUV 3XO delivers on multiple fronts. It not only redefines Mahindra’s presence in the SUV space but also raises the bar for what buyers can expect in this competitive segment.